Studio Brief 04: Study Task 5.0

Final outcome

These two designs are my final outcome for the Majid Jordan album pre-order website.

Design for mobile

Considerations for the mobile design:

Font use: Optima (Available for HTML)
Font size: 12 pt

Clear example/presentation for developer (If this website was not fiction).  
Stacking of elements shown in the desktop version, not just scaled, responsive design.

Design for desktop

Considerations for the desktop design:
Font use: Optima (Available for HTML)
Font size: 14 pt and 20 pt

Clear example/presentation for developer (If this website was not fiction).

 

Studio Brief 04: Study Task 4.0

Modile template design
The design has to be an easy readability website for desktop and smartphone. During my research I found out that the best outcome for this concept is an one-page website. The present website of Majid Jordan has got a minimalistic design and can be used by everyone. I decided to keep the same design in the new website for the new upcoming album.

Studio Brief 04: Study Task 3.0

I decided to start the wireframe sketches with the most used mobile display size for my website. To start with the mobile website it's easier to customize it too a desktop website. Than the other way around. Then you will not need to skip elements in the original design.

Sources
http://www.idownloadblog.com
http://www.w3counter.com

Main requirements
- count down clock
- week menu to see which picture was previous
- picture of performance on location
- answer possibility
- concept description
- pre-order button (link with iTunes)
- sign up possibility
- social media buttons (link with Majid Jordan)

Wireframe 1

Wireframe 2

Wireframe 3

Wireframe 4

Studio Brief 04: Study Task 2.0

Concept
Releasing album: Majid Jordan - Something about you
Every week (on a random day of the week) their will be post a picture from social media of Majid Jordan performing on stage. The target audience have to guess where this performance location was. There will be shown 6 pictures in 6 weeks in total and at the end of this term their will be chosen a winner. The one who' got all pictures answered right wins two tickets for the concert of Majid Jordan where they will be releasing their new album. This will encourages the target audience of Majid Jordan to pre-order the new album and make a chance to win tickets for the concert.

With this concept the target audience will visit every week the promotion website to guess on which location was the performance and automatically they will visit the Instagram (social media) of Majid Jordan. People will talk about this concept and competition and the it will increase sales of the album and ensure chart of success.


Competition rules (short but sweet)
- You have to pre-order the album before you can participate this competition.
- Share the pre-order and post “something about you” on social media (Instagram,    Facebook and Twitter). With hashtag #somethingaboutyourelease.
- The fan must guess it in the right week when the picture will be post on the website (a week later you can’t guess anymore). So the fan gets one chance per picture to guess the location right.


These six pictures of performance from Majid Jordan on location will be post in the competition term before the releasing date of the album.

Studio Brief 04: Study Task 1.0

The day that I came home after the briefing from Only Studio I was listening too one of my favorite artist at the moment. And went on the internet to do research about them, their history and latest albums. I found out that they releasing a new album about a couple of weeks and already can pre-order the new album. On the website of this artist there is only an announcing to pre-order their album without any promotion or concept linked. Below here you'll see their website how it is at this moment. So this is a good opportunity for me to choose this artist with this studio brief.

Artist

Majid Jordan is a Canadian record producing and performing duo composed of Majid Al Maskati and Jordan Ullman. They are signed to OVO Sound, the record label co-founded by rapper Drake, producer Noah "40" Shebib and Oliver El-Khatib.

Genres

R&B - PBR&B - Pop

Years active

2013 - present

Label

OVO Sound & Warner Bros.

New releasing album

Majid Jordan - Something about you

Audience

Between 18 - 30 years

R&B and Pop fanatics

People looking for a new modern sound

 

 

Majid Jordan - Something about you (album cover)

Studio Brief 04

Studio Brief
 
The brief: Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album

Business objective Marketing objective: Increase sales of the album and ensure chart success

The role of the communications: Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded 

market place: Get — fans of your chosen artist
To — pre-order the album and get involved in the campaign through sharing content with their network
By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity
 
Considerations: Must be global — The band/artist has five key markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and video should be used to communicate your message
 
Remember: This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards
 
Deliverables: Low-fidelity wireframes in an optional format Design of a desktop and 
mobile version of your idea
Grids download: http://bit.ly/1Qv7SEH
Background / Considerations
The processes and procedures involved in designing for screen.
The relationship between designer and developer.
The role and skill set of the developer (and where you would find a developer to work with)
Research - artist, music, label, audience, concept, interaction.
Mandatory Requirements
To show a good understanding of design for screen through documented and ongoing design and development.

Your content should demonstrate an understanding of design for screen, which includes but is not restricted to layouts, usability, and designing for your audience.

Your finished product should show an understanding of the role of a graphic designer in screen-based delivery, as well as demonstrating industry standard requirements.