Releasing album: Majid Jordan - Something about you
Every week (on a random day of the week) their will be post a picture from social media of Majid Jordan performing on stage. The target audience have to guess where this performance location was. There will be shown 6 pictures in 6 weeks in total and at the end of this term their will be chosen a winner. The one who' got all pictures answered right wins two tickets for the concert of Majid Jordan where they will be releasing their new album. This will encourages the target audience of Majid Jordan to pre-order the new album and make a chance to win tickets for the concert.
With this concept the target audience will visit every week the promotion website to guess on which location was the performance and automatically they will visit the Instagram (social media) of Majid Jordan. People will talk about this concept and competition and the it will increase sales of the album and ensure chart of success.
Competition rules (short but sweet)
- You have to pre-order the album before you can participate this competition.
- Share the pre-order and post “something about you” on social media (Instagram, Facebook and Twitter). With hashtag #somethingaboutyourelease.
- The fan must guess it in the right week when the picture will be post on the website (a week later you can’t guess anymore). So the fan gets one chance per picture to guess the location right.
These six pictures of performance from Majid Jordan on location will be post in the competition term before the releasing date of the album.
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