Studio Brief 04

Studio Brief
 
The brief: Create an immersive and engaging campaign website to support the release of your favourite band or artist’s latest album

Business objective Marketing objective: Increase sales of the album and ensure chart success

The role of the communications: Deliver a world class digital experience that gets both fans and media excited about the upcoming album release and achieve cut through in a crowded 

market place: Get — fans of your chosen artist
To — pre-order the album and get involved in the campaign through sharing content with their network
By — creating a world class digital platform that encourages fans to engage with the campaign at every available opportunity
 
Considerations: Must be global — The band/artist has five key markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’ points (shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and video should be used to communicate your message
 
Remember: This is a campaign website. It will be live for four to six weeks ahead of the launch and approximately four weeks afterwards
 
Deliverables: Low-fidelity wireframes in an optional format Design of a desktop and 
mobile version of your idea
Grids download: http://bit.ly/1Qv7SEH
Background / Considerations
The processes and procedures involved in designing for screen.
The relationship between designer and developer.
The role and skill set of the developer (and where you would find a developer to work with)
Research - artist, music, label, audience, concept, interaction.
Mandatory Requirements
To show a good understanding of design for screen through documented and ongoing design and development.

Your content should demonstrate an understanding of design for screen, which includes but is not restricted to layouts, usability, and designing for your audience.

Your finished product should show an understanding of the role of a graphic designer in screen-based delivery, as well as demonstrating industry standard requirements.