After a break a picked op the project again a looked at the icon design with the smiley face and thought something was missing. The green rounded shape was too smooth for a fair trade coffee product. With this conclusion I started to illustrate the same shape and make it more organic.
While I was illustrating this round shape I decided to place the icon design in the circle. This combination creates more the icon for a logo design I was searching for. When I was satisfied about the icon design I added the typography and tried to find the best place and space for grand café. I wrote it in lower case otherwise it was too heavy for a fair trade brand.
After illustrating the icon design for the logo I though maybe this would work also for the typography. While doing this it was looking very childish and the concept of the logo went in a wrong direction.
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