Studio Brief 03: Study Task 3.0

Brief "Type in context"

Based on your primary research exploring type in a specific geographic context, you will produce a publication entitled "Type in context: (name of place)". Through the summer task you will have collected numerous images and written copy about uses of typography in your local area. This content will then be used in your publication.
Your publication will feature images and text related to typography and will be printed and bound to high standard. Your publication will be positioned as an "art & photography" book therefore considerations should be made to target audience when designing your publication. The size, format and number of pages are entirely your choice.
Editorial design and binding is something that you already have some experience of therefore this assignment will give you the opportunity to build on what you have already learned about this area.


Background/Considerations

This is a 4 week assignment therefore you will be expected to produce a very well developed, polished piece of graphic design. Make use of your time carefully in order to ensure that your publication is the best it can be.

Content considerations:
- Research - art & photography books, grid systems, audience
- Experiments, developments, evaluate
- Type and layout
- Photo quality / editing
- Preparing your document to print
- Production considerations:
- Stock
- Print method
- Binding method
- Mock ups / experiments (evaluate)
- Finishes
- Commercial considerations vs. access to resources
- Preparing documents to be sent to print - any considerations in regards to print methods (digital or offset)
- Understanding colour/ink and related standards and systems (CMYK, Pantone, etc.)
identifying spot colour, spot varnish, die cut, emboss, and other finishes in digital art work ready for print
what printers will be expecting - marks, bleeds, etc.


Deliverables

1. Finished publication
2. Studio practice blog
3. Design boards
4. Any mockups / experiments
5. Evaluation (500 words)

After reading this brief

The brief is quite understandable and clear after reading it. I took some pictures back in The Netherlands but they were not really in a context as the brief asks for. My opinion after seeing the other classmates pictures mine pictures I took are a little boring for a good publication.

So I decide to take some new pictures here in Leeds near where I live at the moment, Kirkstall Road. The experience of walking by Kirkstall Road in Leeds is like cold and chilly, not from the weather but from the atmosphere. It's almost a tragic experience. The design that is used for the shop signs are tasteless like the food what you can buy here. If you walk through it you'll get the idea that you automatically have blinders on. The hustle and bustle of the traffic jam is very noteworthy despite that you unconsciously ignores.