First I wrote down the mainly information about the C2cup, so I had an overview and from there I could figure out the right audience for this product. The main audience are modern people who loves coffee and are on their way to work or to uni and represent biocomposite/ recycling and fair-trade. They haven't got any competitors, cause they have a really unique product. So I looked up to retail stores that could collaborate with C2cup. The company who would fit in the best with this target audience is Starbucks, 9 out of 10 people who goes to Starbucks are on their way to something like work or uni and they pretent they are fairtrade.
With the sketches for the logo design the outcome was mainly a combination a typeface with icon based. Because the product is a modern and unique that haven’t got an image yet has to be an apparent image. To achieve the recognition for this logo, the name has to be readable and presence of simplicity.
The round shapes of the letter C and the number 2 are equal and symmetric. This has an advantage on designing the simplicity of an icon. To experiment and transform the two shapes it can be transformed in to one shape. The outcome of this shape has to visualise a couple of experience, love for coffee, recycling of bio composite, represent fairtrade and the kind of sense of infinity of using.
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